A brand that is approachable, inspiring, and purpose-driven, where technology and innovation serve as tools for building meaningful experiences and genuine connections between businesses and people.
Our History
Apprecio was born out of the vision of our founder, Jaime Villatoro, who identified inefficiencies in the management of incentives and benefits. These included programs with points that expired, limited options, and manual processes that companies could not sustain.
We launched our operations in Chile with an innovative system that optimized the delivery of incentives and recognition by making them 100% digital and flexible. We became leaders in the region and decided to expand the reach of our solutions.
With the launch of our SaaS solutions, we are now able to manage comprehensive 360° engagement programs. We adopted the name Apprecio, which better reflects our mission to transform recognition into a strategy for growth and genuine connection between brands and people.
We’ve arrived in Spain as a strategic hub for entry into Europe, with a revitalized ecosystem: Apprecio Rewards, Apprecio Beat, and Apprecio Beat Performance—all featuring integrated Apprecio AI—and more than 4,800 companies that already trust us.
What Drives Us
Our Mission
Using technology and smart data, we create digital ecosystems that drive productivity, recognition, and real results. More than just rewarding employees, we transform the way companies grow alongside their people.
Our Purpose
We believe in the power of Apprecio to drive positive change and foster long-term relationships. We help companies turn recognition into a competitive advantage that inspires and drives loyalty and engagement.
Our Promise
We facilitate connections between companies and individuals through innovative technological solutions that bring together motivation, knowledge, and management within a single ecosystem.
Our DNA
The three emotions we have identified motivate people to engage with a brand: feeling Recognized, Valued, and Respected.
People's commitment and loyalty, at the right moment, with the right gesture.
With fair and personalized rewards that the person chooses based on what they truly want.
With transparent, simple programs—no fine print. No hidden costs, no surprises.
The Circle of Apprecio
The Culture of Apprecio emerges when we combine motivation, knowledge, and management within a single ecosystem.
When these three elements come together, a culture of Apprecio takes place every day.
Learn about the ecosystem
Apprecio in Numbers
Apprecio is felt everywhere
Ricardo Lyon 967, Providencia, Santiago, Chile
276 Germán Schreiber Street, Apartment 240, Santa Ana Neighborhood — San Isidro
Cra 13 # 93-15, Office OV-664, Bogotá, Colombia
Mansión Blanca Building, 4th Floor, Av. República de El Salvador No. 36-140, Quito, Ecuador
43 Tintorero, Office 3A, Colonia Santa María Nonoalco, Mexico City, ZIP Code 03700
CALLE ORENSE, NO. 34, STAIRWELL 6, NORTH TOWER, 28020 MADRID
About Us
The people behind Apprecio: a global team with a local presence in each of our markets.
