A brand that is approachable, inspiring, and purpose-driven, where technology and innovation serve as tools for building meaningful experiences and genuine connections between businesses and people.
Our History
Apprecio was born out of the vision of our founder, Jaime Villatoro, who identified inefficiencies in the management of incentives and benefits. These included programs with points that expired, limited options, and manual processes that companies could not sustain.
We launched our operations in Chile with an innovative system that optimized the delivery of incentives and recognition by making them 100% digital and flexible. We became leaders in the region and decided to expand the reach of our solutions.
With the launch of our SaaS solutions, we are now able to manage comprehensive 360° engagement programs. We adopted the name Apprecio, which better reflects our mission to transform recognition into a strategy for growth and genuine connection between brands and people.
We’ve arrived in Spain as a strategic hub for entry into Europe, with a revitalized ecosystem: Apprecio Rewards, Apprecio Beat, and Apprecio Beat Performance—all featuring integrated Apprecio AI—and more than 4,800 companies that already trust us.
Using technology and smart data, we create digital ecosystems that drive productivity, recognition, and real results. More than just rewarding employees, we transform the way companies grow alongside their people.
We believe in the power of appreciation to drive positive change and foster long-term relationships. We help companies turn recognition into a competitive advantage that inspires and drives loyalty and engagement.
We facilitate connections between companies and individuals through innovative technological solutions that bring together motivation, knowledge, and management within a single ecosystem.
The Circle of Appreciation
The Culture of Appreciation emerges when we combine motivation, knowledge, and management within a single ecosystem.
When these three elements come together, a culture of appreciation takes place every day.
Learn about the ecosystem
Appreciation in Numbers
Appreciation is felt everywhere
Ricardo Lyon 967, Providencia, Santiago, Chile
276 Germán Schreiber Street, Apartment 240, Santa Ana Neighborhood — San Isidro
Cra 13 # 93-15, Office OV-664, Bogotá, Colombia
Mansión Blanca Building, 4th Floor, Av. República de El Salvador No. 36-140, Quito, Ecuador
43 Tintorero, Office 3A, Colonia Santa María Nonoalco, Mexico City, ZIP Code 03700
15B Travessía Street (Base 2), Marina de Valencia, 46024 Valencia
About Us
The people behind Apprecio: a global team with a local presence in each of our markets.
